Visiting Marazzi | Modena 2014
Marazzi is one of the leading ceramic tiles producers worldwide, bringing innovations to the field in both aesthetics and technology. The balance between these two aspects has always been the aim of Marazzi, which is why architects have shown great interest in using at least some of the over 3500 products of the company in their projects.
Another aspect that Marazzi has always shown interest in is establishing an effective communication line with their clients through the architectural professionals. One example to that effect is the visit to the Marazzi factory from Sassuolo – Modena province -, the first factory of the company, established in 1935. The visit was organized by the Romanian company Pazo and their partners from Marazzi Italy and focused on presenting to architecture professionals the way the products are made and the various usage possibilities in all kinds of projects.
The first encounter with the company representatives included an inspiring presentation of the company’s history – from their first “cardboard factory” (named like this because of the perishable nature of the building) to a multinational company spread worldwide. We found out that Marrazzi was the company that patented the singlefiring technique, that quickly became one of the most utilized production process in the world.
Many of the tile designs produced by Marrazzi bear the name of internationally renowned architects and designers – for example, the famous Triennale tile designed by Gio Ponti and Alberto Roselli.
We were greatly impressed by the factory visit, where we could observe the way the tiles we often use in our designs are actually made. Surely, the techniques improved significantly from the old ways used decades ago and the quality of the end products is still one of the strengths of the company that make it a leader in this field.
Nowadays, the factory production can support any request – in both quality and quantity. Since we ourselves are interested in innovation, we felt inspired by the systems we got to observe in the factory – ceramic louvers, large tiles drilled to fit ventilated façade systems, all sorts of fittings and cutting options that basically make the usage of ceramic tiles – in both interior and exterior settings – as natural as the materials they are made from.